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Goal Setting Vs Your Business Growth

Write them down and stick to them ...

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In business, stats suggest that while the majority of business owners would say that goal setting is integral to success, upwards of 80% don't track their goals ...

Goal setting really can contribute to business growth! I can help you set those goals ...

Goal setting really can contribute to business growth! I can help you set those goals ...

copyright: donskarpo / 123rf

In last week's blog, I talked about how to increase your chances of achieving those New Year's resolutions. This week, we discover how to buck the trends and ensure your business stays on track this year.

  • Set concrete goals and write them down

    I said it last week, but it's worth repeating as doing this massively increases your chances of success. Once you've set a measurable goal – such as increasing revenue of product X by 10% in 6 months, you need to establish and focus on the activities that will drive you towards achieving that goal.

    Do you need to change your marketing focus? How many more customers will you need?

  • Implement the right systems

    Once you have defined your goals and the activities, you need systems in place to drive the right activity. So, if you have determined you need to increase the number of prospective customers, then how many leads do you need to generate each week and how will this be achieved?

    Create a system that tracks, say, how many calls will be made each day; what each follow-up procedure is, and record the numbers.

  • Allocate appropriate resources to allow you to achieve your goals

    In order to make progress towards your goals, you need to ensure that the right resources are allocated to the right activities. It's all too easy for a disproportionate amount of employee's time to be spent on activities that aren't aligned with company goals.

    If lead generation is a priority, make sure the right amount of time and expenditure is allocated to this area. And say no to activities that aren't supporting your goals!

  • Make sure your entire team are on board

    Ensure all employees are aware of common business goals and their own KPI's for achieving them. Set measurable daily, weekly and monthly goals that allow individuals to track their own progress and know when targets have been achieved.

    This can be very motivating and encourages team members to continue striving toward company goals. Review them regularly at all levels, this is the only way to know if you are on or off track and give yourself time to make changes if necessary.

    Finding out you are off track with a week to go or after the fact doesn't help anyone!

Remember, goal setting massively increases your chances of success. If you'd like to find out more about how it can help your business growth then do give me a call on 07590 584642 or click here to ping me an email and let's see how I can help you.

Until next time ...



If you're looking for a specialist business coach in the Bedford area, you can find out more about me by visiting . Let's see how I can help you achieve your goals!

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More about Paul Brooksbank ...

Are you a motivated business owner working far more hours than you would like in an average week? Do you feel frustrated that despite the hours you work, your business isn’t growing as fast as you’d like and profits aren’t at the level you think they should be? Is a lot of your working week spent fire-fighting and do you think that your time spent in the business could be more productive?

Do you feel like there’s untapped potential in your business but you are so bogged down working ‘IN’ your business, that you lack the time, energy and resources to work ‘ON’ your business and take it to the next level? Would you like to know how you can both reduce the hours you’re working and grow your business faster? And yes, it is possible.

If so, business coaching could be right for you!


07590 584642

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