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Use A Default Diary To Get The Most Out Of Your Day

Consistently dedicating time to working 'on' your business ...

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In last week's blog post, I wrote about self-management versus time management and how to assess where the tasks you do fit on an important/urgent time target. This week, I'm going to suggest that a default diary will help with this ...

Using a default diary can make a big difference to your productivity!

Using a default diary can make a big difference to your productivity!

copyright: elnur / 123rf

One of the most effective ways to ensure you are using your time wisely and getting the most out of your day, is to create and use a 'default diary'. Many of us (potentially even the majority) don't use our time as productively as we could.

Given we all have exactly the same number of hours in the day, it can be puzzling how some people seem to accomplish a lot more than others do!

Often the things that we know we should be doing to work 'on' our business and that are very 'important' to move our business forward, rarely also fall into an 'urgent' category which is why those tasks end up getting indefinitely deferred.

I'm sure you can think of plenty of tasks that fall into that category; for example a business plan, marketing plan, website updates, one to one's with staff members etc.

So, back to the 'default diary' as that is the key to getting the most out of your time and ensuring that those important/not urgent tasks get prioritized and completed. Work out which activities need time set aside to be done and block out time to deliberately work on those tasks.

This shouldn't be your main diary, but a separate, 'default' one that shows specific times in a week or month when certain activities happen. For me, Monday's are about marketing and I block out set times for certain activities on this day. Friday 3pm is for reviewing the week and planning the next one. For a colleague of mine, Tuesday at 2pm is his time for contacting current or past clients to see how things are going.

Activities like this will rarely be urgent, but can make a big difference to client relations. Use the information in your default diary alongside your regular diary, for example, on a Friday afternoon, when you should ideally be reviewing the week and planning the next.

Look at your default diary and plan as many of your scheduled activities into your main diary the following week. Of course, there will be occasions where they may not all happen every week, but if they're scheduled in, then most likely they will.

What activities would you schedule in your default diary, that would never fall into the urgent category, but if you worked on them regularly would enable you and your business to progress faster and work more effectively?

Some ideas might include:

  • Creating or updating your business plan

  • Working on/reviewing a marketing campaign

  • Reviewing your KPIs

  • Looking at the general information on your website

  • Touching base with current/past clients

  • Contacting key suppliers

  • Reviewing your competitor's activity

  • Reading a trade/industry journal

  • Time for personal development

If you'd like to find out more about setting up a default diary then do give me a call on 07590 584642 or click here to ping me an email and let's see how I can help you.

Until next time ...



If you're looking for a specialist business coach in the Bedford area, you can find out more about me by visiting . Let's see how I can help you achieve your goals!

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More about Paul Brooksbank ...

Are you a motivated business owner working far more hours than you would like in an average week? Do you feel frustrated that despite the hours you work, your business isn’t growing as fast as you’d like and profits aren’t at the level you think they should be? Is a lot of your working week spent fire-fighting and do you think that your time spent in the business could be more productive?

Do you feel like there’s untapped potential in your business but you are so bogged down working ‘IN’ your business, that you lack the time, energy and resources to work ‘ON’ your business and take it to the next level? Would you like to know how you can both reduce the hours you’re working and grow your business faster? And yes, it is possible.

If so, business coaching could be right for you!


07590 584642

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